Senior Product Designer · Digital Commerce

Designing commerce systems
that perform.

Senior Product Designer with 5+ years across commerce, pricing, billing, AI self-serve, and enterprise workflows. I help product and engineering teams ship experiences that improve customer decisions and deliver measurable outcomes — from ~$26M in sales impact to reduced billing support demand.

Samuel Sum

Recommendations

Sam consistently demonstrates an exceptional ability to align customer experience decisions with business goals. He brings a true ownership mindset to everything he works on, consistently taking responsibility beyond individual tasks and ensuring the success of end-to-end design processes. His combination of strong design skills, strategic thinking, and collaborative approach makes him a highly effective and impactful designer.

NG
Noemi Guillaumet
Staff Designer · TELUS

Sam consistently owns end-to-end problem spaces, taking highly ambiguous, multi-journey challenges and turning them into scalable, system-level solutions. What stands out most is his judgment and influence — he communicates design rationale with clarity, challenges assumptions constructively, and earns trust across disciplines through collaboration.

SJ
Swati J Chaudhari
Senior Product Manager · TELUS
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