Selected Projects

Product work with measurable impact.

Four TELUS projects across consumer commerce, in-store POS, B2B bundles, and AI self-serve — each focused on a different business problem and delivery constraint.

Auto-pay Discount & Rate Plan hero
TELUS · Consumer E-commerce
Pricing UX · E-commerce · 2024
We raised prices. I made sure customers didn't leave.

Led pricing UX for a high-risk rate increase and auto-pay discount rollout, helping customers understand the lowest achievable price while protecting conversion.

View Case Study
Warranty Renewal & Upsell hero
TELUS · In-store POS
In-store POS · Upsell · 2024
One flow to renew, upsell, or cancel — no tab switching.

Unified renewal, upsell, and cancellation into one guided POS workflow so agents could act faster without switching tools.

View Case Study
B2B Bundles & Customization hero
TELUS · B2B E-commerce
B2B Bundles · Self-serve · 2025
Turned a stalled brief into $5M of new digital revenue.

Turned a broad bundle-customization ask into a buildable MVP projected to drive $5M in incremental B2B revenue.

View Case Study
AI Bill Compare hero
TELUS · Self Serve
AI Self-Serve · Billing · 2025
Replaced "why is my bill different?" calls with an AI answer.

Designed an AI-powered bill comparison experience that helped customers explain month-over-month changes and reduce support demand.

View Case Study
Dark mode